International Business of McDonald's Research Paper

International Business of McDonald's - Research Paper Example McDonald’s Thailand is trying to promote their products based on price, but the bottom line is that it is trying to create an appeal to the public based on taste and revealing of new product offerings that would be highly applicable in Thailand market (McDonalds Thailand, 2012). In addition, it simply tries to promote not only the products but the company itself. In its website, the marketing proposition ‘Welcome to McDonald’s like you’ve never seen it before’ implies that it simply is trying to promote the company in general through creating an impression of an innovation of product offerings. The website simply tries to promote the company and its products in a way that the customer should create an impression that there is something new to look forward to. In other words, McDonald’s Thailand is simply creating a need for its product offerings by simply initiating a move that would link innovation or product differentiation. McDonald’ s Turkey on the other hand specifically is focusing on offering products that would guarantee high value for nutrition (McDonald’s Turkey, 2012). ... As this case, it would be noted that McDonald’s simply combined the original trademark of the company and in addition it enhances its image by understanding the prevailing market trend. Considering that it is becoming obvious that McDonald’s simply tries to create highly nutritious product offerings, there is a significant market move that it is also creating marketing effort to improve and enhance the image of its company. In other words, just like how McDonald’s Thailand promotes its company, the same general move is established in its branch in Turkey. This means that generally, the two international branches of McDonald’s so far are trying to adhere to their marketing strategy by establishing a strong company brand recall. So far, this is a specific and general marketing effort that is common to them. However, unlike McDonald’s Thailand, the branch in Turkey simply would not only establish promotion based on price and taste, but most significant ly on something new with strong emphasis on nutrition, which is the same case that applies in the UK. McDonald’s UK on the other hand also promotes its product offerings with strong consideration on nutrition and dietary-related matters (McDonald’s UK, 2012). In fact, the company’s website reveals that it seeks to inform the public with the right nutrition that could be achieved out from its product offerings. Furthermore, McDonald’s UK is also specific on how they acquired the raw materials used in their product offerings. This means that the consumers in this country are becoming more sophisticated by simply being able to understand what they exactly want or need. However, this could also be probably the result of constant education regarding dietary requirements that McDonald’s UK is trying to